Marketing & Brand Management

Marketing is a management process responsible for identifying, anticipating & satisfying customer requirement profitability whereas Brand Management is the analysis & planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand